2 Minute Beach Clean

SIGG is proud to be working with #2minutebeachclean to help keep the coastline around the British Isles free from marine litter and plastics. For every SIGG x 2 Minute Beach clean bottle sold, SIGG will donate 50% of the retail value directly to helping #2minutebeachclean keep our beaches clean while educating people about how they can help to improve the environment.

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#2minutebeachclean

The #2minutebeachclean is run by The Beach Clean Network Limited, a not for profit organisation that was set up in 2009 by Martin Dorey and Tab Parry to encourage beach cleaning. The #2minutebeachclean campaign kicked off in the winter of 2013/14 after a series of brutal North Atlantic storms left beaches littered with marine plastics. Using social media to inspire others to pick up beach litter every time they visited the beach, Martin came up with the idea of doing 2 minutes – each and every time – and began using the hashtag. Since then over 120,000 hashtagged posts have appeared on Instagram from all over the world, with many more on Twitter. In 2014 The Beach Clean Network set up 8 unique beach cleaning stations to make it easier for beach goers to do their #2minutebeachclean. Today there are almost 800 #2minutebeachclean, #2minutelitterpick and #2minutestreetclean stations around the UK and Ireland. Learn more on 2minute.org

SIGG's support

SIGG is proud to be working with #2minutebeachclean and helping to clean the coastline around the British Isles. Ever since Sir David Attenborough’s famous scene on Blue Planet 2, the danger to our sea life has been at the forefront of our press and media and we are glad that we can help to support an organisation that is having a huge impact. For every #2minutebeachclean bottle purchased, we will be donating to Martin and his team to help fund their work and help them to educate people on what they can do to help. Here you can find the beach clean stations.

Why plastic doesn’t belong in the marine environment

• Old fishing nets and rope can entangle seals, sea birds, cetaceans, and fish and kill them slowly. Reports of entanglement have shown to affect 135 different marine species.

• Large nets can carry on fishing (we call this ghost fishing) forever and could kill all kinds of animals, from fish to whales, with no human to intervene and release them or haul them in. It is needless.

• Plastic doesn’t biodegrade like organic material and will just keep on breaking down into smaller and smaller pieces that could take hundreds, if not thousands of years to degrade. These small pieces can be eaten by wild life and may enter the food chain. Recent studies prove that even plankton can eat tiny plastic fragments.

• Plastics absorb harmful toxins in seawater that can accumulate up the food chain. Chemicals added to plastics during manufacturing to give them specific properties can also leach into the marine environment or organisms.

• Animals and birds mistake plastics for food and eat it. The example everyone always uses is turtles mistaking plastic bags for jellyfish. This plastic will stay in the animal’s stomach, as some species can’t regurgitate or pass it, and will eventually be killed by it.